Things change, and there’s nothing we can do about it.
Change is hard. Our brains are wired to set off red flags every time something seems a bit different from the usual. Over the years, CrossFit has changed, our community has changed, and as we learned, we had to change along the way too. Our intake process, our class selection, and even our programming have changed quite dramatically.
We always knew that we were a coaching gym rather than a facilities gym or a convenience gym. And the best coaching takes place when the coach and the person being coached are on the same page about what they’re trying to accomplish.
It makes sense that our best case scenario for introducing to new members to us, to exercise, to CrossFit, and to a new environment is in a 1-on-1 setting. We changed our group On Ramp program to a personal training Foundations program.
The next big change was adding the consultative step. This was huge.
We stopped assuming that everyone wants the same thing and that everyone needs the same thing.
Now we offer ongoing goal reviews to all our members, and 1-on-1 consultation to every new member before they even step into the gym. This is where I get to ask “What do you want?, What are your goals?” before even mentioning a word about how we can help get there.
To me, it’s irresponsible to say that we’re the best solution before we even know what you want (or need). Can you imaging walking into the dentist’s office and just get your face drilled before they check you for cavities?
More recently, I’ve been digging a little deeper.
Why are these goals important to you?
What would change in your day-to-day life if you accomplished these goals?
Who, other than you, would accomplishing these goals affect?
How would it affect your loved ones if you don’t do anything about this?
At first, some aren’t sure how to answer. Sometimes just a blank stare. Almost as if no one has ever taken the time to find out what they want and why they want it. But more often than not, it takes the conversation to a deeper level and I continue to learn about the person sitting next to me.
“To be honest, I’m just sick and tired of being sick and tired. My family needs me.”
“Oh, if I can drop this 20lbs my husband will be so happy…he won’t have to hear me complain that I don’t look good in any of my clothes!”
“I can’t bare the thought of my kids growing up like me. I want to show them who I can really be.”
“f I can lose this back fat I’ll feel comfortable taking my shirt off at the beach. I want my kids to have a confident role model for a father.”
“If I feel better about myself, I can gain the confidence I need to build the business of my dreams.”
OK. Now we’re getting somewhere.
I want you to think about why these things are important and what sort of effect they can have aside from the obvious of looking and feeling better. Look six months down the road and visualize success. Now do the same exercise but visualize what will happen if you don’t reach your goal. Who will suffer most? Don’t be afraid to develop an emotional attachment to those feelings so that when things get tough or busy (and they will), that you’re able to overcome whatever stands in your way. You’ll have a reason to stick with it, not just a goal, but a real-life, deep-in-your-gut, can’t-live-without-them kind of reason.
This gym most certainly is not what it was 5 years ago, nor will it be the same 5 years from now. We’re getting better. Our level of care is deepening.
It might look like squats, pushups, and rowing-but it’s so much more.